Nissan has released the Ariya, and this SUV is an entirely electric vehicle. It is the first creation by Nissan in its line of electric vehicles that boasts of a modified performance among the other brands in this Japanese automaker.
The Nissan CEO Makoto Uchida terms the Ariya model the new face of Nissan after launching the model this month in their Japan headquarters. The firm hopes to sell this brand in China even with the stiff competition from the locally accredited Tesla.
Tesla is the bestseller electric vehicle company in China after topping the country’s auto market. The Tesla chief executive Elon Musk is ambitious and explosive to the extent that the firm has a spacious production facility in Shanghai, which adds to its international reputation.
The Tesla Gigafactory 3 in Shanghai is a development intended for designing more Model Y cars for Chinese customers. This facility is worth $2 billion and anticipates to create 250000 Model 3s annually. The car suits the geographical landscape of China.
However, Nissan recorded a global loss of $380 million for the financial year ending in March, the lowest performance ever since the other high in 2009. Nissan has a vital four-year strategy that can grow its profitability as an EV producer. This strategy involves the inauguration of eight new electric vehicle models in the next three years.
Nissan sees China as the potential market since their government offers subsidies and incentives for the customers and manufacturers of electric vehicles. Consequently, the Chinese EV market is exhilarating, with over 3 million units in sales last year compared to the US’s 1.4 million.
With the Chinese government dedicated efforts to revolutionize their auto industry with incentives and subsidies for the EV, the challenge narrows down to the lousy charging infrastructure. The massive landscape of China creates demand for public charging stations everywhere.
The insufficient number of public charging infrastructure impedes the maximum inception of electric vehicles among the automobile fanatics worldwide. This challenge results in the consumers resorting to hybrids just in case the charging stations are scarce.
Another visible market opportunity is Thailand, whose government is drafting policies to switch the country to the regional market for Evs by 2025. The advantage of this move is that the country has sufficient charging stations to deploy electric vehicles in the country.
Finally, the Thai government’s regulations will facilitate the launch of electric motorcycles, buses, and sedans. Thailand is hopeful that it can deliver a minimum of 750000 EVs before the end of the upcoming decade to phase out the ICE cars in its automotive industry.